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It’s official: Instagram has rolled out tests in the USA to hide post likes from followers. This change has already been implemented in places, such as Canada, Japan, Italy, and New Zealand. It is likely to have a large impact on brands that market through Instagram, but good news, there are a few other metrics to keep tabs on that are potentially even more valuable.
With more 1 billion monthly active users, Instagram is one the largest social media platforms on the market. As a photo and video sharing social media app, many brands believe Instagram is a place for visual distraction, not for business, right?
Pinterest recently announced 4 updated features for brands to add and organize video content to their company Pinterest page. As interest around video content grows larger, having these tools on an interactive platform such as Pinterest will provide Digital Marketers a new way to leverage new and existing video assets, also resulting in a better user experience. These updates include: