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Dig deep into your memory…it’s 2014 and the ALS ‘Ice Bucket Challenge’ is everywhere. You couldn’t open Instagram or Twitter without seeing the challenge on your feeds. It simply took over the nation and possibly the world for a few weeks. A report from RTI International indicates that the 2014 challenge increased annual funding for research by 187 percent. Of course, this is great for the research and the association, but you may be asking yourself, “how does that help my business”?
It’s been said before that LinkedIn is the new Facebook. More than ever people are sharing personal news and updates alongside their professional achievements. While taking my daily scroll through LinkedIn I’ve seen posts from connections outside of my network discussing everything from company culture to open positions, to a new baby. You may be asking yourself; how does this help a company? According to a 2022 Gallup State of the Global Workplace Study, business units with engaged workers have 23% higher profit than their counterparts. That’s an appealing percentage if you ask me.
Among tried-and-true business practices, social media marketing is still kind of an outlier. We know it’s effective. We know there’s clicks, customers and SEO power to be garnered. However, ROI can be a bit trickier to pin down. Adding to the difficulty, the ever-changing algorithms make it a moving target and just when brands and influencers alike figure it out, it evolves.