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Instagram announced last week they are rolling out “Stories” in what seems to be an effort to keep up with SnapChat in the social landscape. Instagram Stories will now let you share highlights of your day with your followers. Like SnapChat, you can record a video or take a picture equipped with filters and a text overlay if you wish to customize your post. Your Instagram Stories will be available for your audience to see for 24 hours and then they will disappear permanently. When you log-in to Instagram you will notice your followers Stories at the top of your newsfeed, prominently displayed by their default profile picture.
Earlier this year we made predictions on the changes coming to the social media landscape in 2016. One platform we’ve had a keen eye on is Twitter. Given its slow growth compared to other major social networks, we were anticipating some changes. With the return of co-founder Jack Dorsey as CEO, many have wondered which direction the company might be headed.
If you’re experiencing little to no growth in your social media channels, consider revising your strategy to include compelling images and videos.