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Google just launched a new site, www.allforgood.org, which allows people to find volunteer activities throughout the US, thus creating a “social media search engine” of sorts. Bringing communities together in this form was encouraged by President Obama when Serve.gov was launched earlier this year. Allforgood.org now even powers the search tool on serve.gov.
All users have to do is enter the type of volunteer work they want to do and then specify their location. With that, a slew of results are given to the searcher via the Google powered search engine. This has many ramifications on the world of social media. For one, I think that the other major search engines, Yahoo and Bing, are more likely to get involved if allforgood.org takes off. Also, with the technology that Google is innovating (Google has launched an API to allow developers to use the data in their own applications); other social media websites will likely follow suit making their own websites as advanced as possible.
Lastly, another really nice feature to the new website is that you are able to log in via Google Friend Connect. This tool gives users the ability to use their Google, AIM or Yahoo password to gain access, making it as community friendly as possible. This will no doubt inspire people across multiple social media platforms to participate in this unique social media experiment.
Facebook has recruited yet another Google AdWords executive after recently receiving a $200 million subsidy at a $10 billion valuation. It’s been speculated that the social media champion could hit $400-500 million in revenue this year as sited by The Business Insider.
Facebook hired ex-Google Adwords executive Grady Burnett to help beef up their self-service advertising unit. What can he bring to the table? Optimistically, Grady’s experience from both DoubleClick and Google will aid him to develop an improved self-service advertising platform for Facebook. Facebook has been steadily pulling in higher amounts of advertising revenue.
Facebook has said that their advertisers are beginning to see an increasing return on their investment. On the contrary, advertisers have been discussing how social media sites like Facebook and Myspace have not been generating conversions. Expectantly, advertisers need to see the return in capital in order to spread the word about how well demographic targeting deliveries results. Generating converting traffic is a goal that Grady can hopefully help his new Facebook team achieve.
There is no doubt that Facebook has the audience. They have advertisers ready and willing to allocate funds toward their network because of their highly targeted demographic. But, now its time for Facebook to determine what is going to help advertisers get conversions. Once Facebook overcomes this challenge, it will help obtain new advertisers as well as retain current ones in their network. Some advice from a Google mogul may help; now they have it.
From time to time clients express to me that they are scared of social media. I am not kidding. They have literally said those words to me. Either they do not know enough about it, or it’s the exact opposite; they know too much and recognize how much time, effort and manpower it takes to establish an effective social media strategy. The key word here is “effective”. Anyone can join Facebook, or Twitter. Uploading images on Flickr is simple enough and writing a blog is also relatively easy. That being said, what many companies seem to have issues with is doing the above mentioned social media platforms correctly for businesses.
Even the most savvy social media user can become overwhelmed by all of the options available and the list is rapidly growing. Here is an idea as to how you can implement a social media strategy correctly, without becoming overwhelmed and the best part is that it won’t break the bank!
With summer upon us, a large percentage of college students are available and willing to work as interns. Why not employ a few to manage/maintain your social media efforts? If you utilize this cost effective approach, the most important thing to keep in mind is that you ought to have a game plan in place. A few things to ponder: What will your interns be doing exactly? Who will oversee their efforts? How often will they tweet? What will your Facebook corporate page/profile look like? Will a knowledgeable person train and guide them to ensure that they are well versed? Just because they know all about Facebook from a personal and/or social perspective, does not equate to them having knowledge from a business standpoint. All of that being said, it will be money well spent to engage in a social media training program of some sort.
It doesn’t have to be scary to dive into social media, although, it is mission critical to make sure you are doing it right! Good luck getting social!