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May 21 2009

Parlez-Vous Twitter? How to Tweet Internationally

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Tweeting across language borders can be challenging, but if you are marketing internationally, Twitter can be a great way to reach across cultural boundaries and engage a whole new audience. For example, did you know that the most widely spoken language in the world is Chinese? In order to use Twitter internationally, consider employing a Twitter Translator. One new promising tool comes from Mloovi.com. It takes your tweet and translates it using Google’s Translation tool:

Not only that but any tweets coming in from another language can be translated into English (or whatever language you prefer – they cover 42 languages including Chinese, Greek and Arabic). If you want to try it now, go to: http://mloovitweet.com/

If you have some knowledge of the other language and want to review your tweets before you send them, you can also use Google’s translator tool directly: http://translate.google.com.

This takes a little longer, but lets me preview my tweet before I send it out to the world.

Even considering the potential for misunderstanding, using translation software can help you get a better understanding of international friends and potential new customers. If you have a good relationship with your followers and explain that you are using translation software, they’ll likely understand any small language mishaps.

The tool is in development now and as with any automatic translator, it won’t be perfect, so you’ll want to be careful not to challenge it with slang English terms – keep the language straightforward and simple to avoid misunderstandings. If you are unsure of this and prefer to stick to English, go ahead and tweet internationally in English as English is a popular second language and your followers will likely understand your English tweets as well. In that case, you might just want to use the tool to understand when your international correspondents tweet in their native language.

In any case, don’t be afraid to expand your world and use Twitter internationally to find new customers across cultural and international borders.

May 18 2009

You Know My Name, but Do You Know My Face?

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In the world of marketing, everyone knows that branding is a critical component of how your business is portrayed to the public. A known slogan, a catchy phrase or jingle such as “You’re in good hands with Allstate” or “Always Coca Cola” can set you apart from the competition. Included in branding one’s company is having a visual such as a logo that triggers your company name or product in someone’s, mind when they see it. Favicons are becoming increasingly popular on the internet and they will be making even more headway if Yahoo has its way.

According to Wikipedia, Favicons are “a 16×16 pixel square icon associated with a particular website or webpage.” In basic terms, it’s a mini logo that shows up before your company’s url in the address window.
This example shows Wikipeida’s Favicon,

 which is the “W” in front of their url.

Favicons can be a huge benefit, because they reinforce your brand logo when people are on your site. How many times have you heard someone say, “I’m a visual person.” Now, you can reach out even more by adding a Favicon to your website.  What’s even more exciting is what Yahoo is planning to do with Favicons in the near future.

Yahoo has started testing Favicons on sponsored search ads. Think about it, your logo right next to your search ad. Not only does this give your ad more credibility, it helps your brand stand out from the competition. According to Yahoo, “when a user searches for “Expedia,” or another search that matches your domain name, that same favicon will show up next to the URL in your ad.”

This is especially beneficial when competitors are bidding on your name.
Here’s a perfect example. Most of us have had a competitor bid on our name, in an attempt to lure away consumers who were looking for our brand or company name. Now, with Favicons, (if you’ve branded yourself correctly) a consumer will recognize your ad because of your Favicon. Even better, if you’re new to the business world and need to brand yourself, what better way to do it than having your favicon (logo) next to your ad?

I’m looking forward to Yahoo opening up Favicons on sponsored ads to the entire market. It’s a great way to brand your company and increase top of mind awareness. Just to wet your appetite. Here’s an example of a Favicon with a sponsored ad.

May 14 2009

Branding Availability in Social Media

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As business owners continue to learn and accept social media, urgency of branding awaits. The more social media is exposed to business owners on a personal level, the more acceptable and suitable it should become for their businesses to engage in these channels. The popularity of social media is too hard to ignore. But as business owners are starting to engage, one frequent incident they may encounter is the unavailability of acquiring their brand terms for page/profile names.

It’s an even greater challenge to try and have the same branding page name throughout all social media networks. To avoid this, business owners should look for emerging channels and preserve their branding names in new social media networks as they arise. If a business owner feels that social media is important to their business or that it could be, they should look into the availability of some of their branding terms.

So log-on. A good practice would be to go into Facebook, Myspace, LinkedIn, and Twitter and begin to create accounts and get a feel for what’s still available in the order of your branding terms and try to create a “super-user” name in all the networks. This shows a strong branding presence and could precisely connect users to your profile across other networks.

Even if you don’t have immediate plans for setting up social media profile pages, you still need to secure your brand. If not, your competitors and venture opportunists will. If finding time to put into social media networks is your biggest obstacle, Morevisibility offers these services.

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