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Earlier this year, we shared Facebook’s decision to remove net worth and income level targeting from targeting options in the Business Manager for Advertisers. This removal of audiences that utilized third-party data, along with many other changes, was part of Facebook’s response to privacy concerns raised over recent years. However, the social media platform has now provided a new way to utilize income level targeting once again.
This past June, Instagram began testing shopping tags within stories. This feature allows brands and advertisers to place a shopping bag icon on products within an image in their story, which upon clicking, provides product information, and links to the brand’s website for purchase.
Facebook’s Business pages are a place where you can develop a relationship between your brand and the world. If you are one of Facebook’s 80 million Business page users, check out the major changes Facebook just announced/implemented this month. Read More