SOCIAL MEDIA BLOG

Don’t just join the conversation – lead it.

Our social media blog is the place to be for social media news and expert insights. Learn how to engage your customers online with information about strategy and social media “how to” from MoreVisibility’s social media experts. To keep up on the latest and greatest our social media blog has to offer, please subscribe to our feed.

January 15 2024

The Rise of LinkedIn Advertising

by Chuck Forbes

Where to place your advertising dollars should be a constant conversation for any digital marketing team. Staying up-to-date on what is happening across advertising platforms is key, but not for just technical updates by the platform, but also user sentiment and behavior. Where there is a “winner” there could also be a platform that is on the decline. Deciding how that impacts your advertising strategy is not a one size fits all approach.

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December 22 2023

Don’t Forget About Your (YouTube) Shorts!

by Chuck Forbes

We are all guilty of opening up TikTok or Instagram with the intention of spending a few minutes checking out the latest content in our feed, only to have hours fly by as we wonder how we got down the rabbit hole of engaging videos and missed our normal bedtime. Part of that reason is due to advertisers. Most video ads are created so well they are seamless in our viewing experience, and social media platforms have continued to make video content a priority.

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September 8 2023

4 Social Media Marketing Mistakes to Overcome

by Greig Santos-Buch

Using social media isn’t a challenge. Using it correctly is. But that’s easier said than done in the shadowy universe of algorithms, platform updates without notice or detail, ambiguous guidelines, and many times, complete lack of transparency and best-practice direction from these platforms. Despite this, there are some tried-and-true best practices for social that our agency employs and recommends to all of our clients.

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Posted in: Social Media

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