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Instagram is continuously expanding its options for brands to advertise on the platform, both Organically as well as Paid. Most recently, Instagram announced that it is exploring options to further utilize the relationships that brands have developed with relevant influencers in their industries in order to create branded content ads.
You can’t have a conversation about image search without talking about Pinterest. In 2019, Pinterest has secured a strong foothold in the rankings of top digital properties scoring 21 out of 50 in Comscore’s Top 50 Multi-Platform Properties. According to Comscore’s latest rankings, Pinterest reaches more monthly unique users than the likes of LinkedIn, Netflix, Yelp and Spotify.
LinkedIn, coined “the social network for the working world,” says that video is the fastest-growing format on its platform alongside written and shareable content. With that being said, LinkedIn believes the time has come to take the next step in video.