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May 29 2018

Facebook’s Data Breach – What Is It & Where Does That Leave Advertisers?


By now you’ve most likely heard of the Cambridge Analytica data breach from Facebook. For those who haven’t, it was determined that since 2014 the political consulting firm collected personally identifiable information from about 87 million Facebook users, gained through Facebook’s “This Is Your Digital Life” app. The data was allegedly used to attempt to influence voter opinion on behalf of politicians who hired them.

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April 27 2018

Facebook’s Platform Guidelines & New Appeal Process


Have you ever wondered why Facebook removed a post from its platform? And how the company decides what content should be removed or kept? Well look no further – Facebook has just released its Community Standards that the company’s content reviewers use to make these tough decisions.

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Posted in: Facebook

March 15 2018

Unlocking the Power of Facebook Advertising


Since 2014, many business have seen a decline in fans viewing and interacting with their organic posts, and overall organic reach on Facebook. Subsequently, Facebook’s audience targeting options have significantly changed the access brands have to their desired customers.

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