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LinkedIn, arguably the world’s largest professional social media network, has long been a favorite platform for many marketers who are looking to reach professionals or a B2B audience. Thanks to some new tools on the platform, reaching specific stakeholders in your customer’s decision-making process just got a little easier. Plus, some new updates that will allow your LinkedIn Posts to be a little more engaging.
Facebook is continuously looking for new ways to improve the end user experience, especially when it comes to the heart of the platform, the news feed. This week, Facebook announced that they are implementing new logic to the news feed that will reduce the visibility of link posts that point users to low-quality web page experiences. This type of change should sound very familiar to any SEO marketer, as it is quite similar to how Google approaches ranking webpages within their search engine.