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LinkedIn Conversation Ads are an evolution of a previously known ad type, Sponsored InMail. This iteration enables advertisers to engage with prospects in a more personal way. Think of it as the friendly conversation you’re having via any messaging device. It’s allowing you to do that in the LinkedIn platform and provides the user the ability to choose their own path and experience so that they can engage with your brand.
Since the pandemic struck earlier this year, TikTok is a platform many users of all ages started to engage with on a larger scale to create short video clips of enticing content. While TikTok has a vast audience of over 800 million active users worldwide, it was only a matter of time before another social platform adapted to provide a new way to use video in a similar format.
YouTube is nothing short of a cultural phenomenon: It is the second largest search engine (aside from Google itself) and a powerhouse among social media channels for usage and engagement with over 2 Billion logged-in users and 500 hours of video uploaded every minute. And these facts were true even before the Covid-19 Pandemic caused huge spikes in online video consumption. Today, people are turning to YouTube more than ever before in search of “step-by-step” instructions, “how tos”, “with me” videos, and more – YouTube is providing the education, the community, the “live” (virtual) events, and the socialization so many are craving in a physically distant world.