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July 5 2018

Facebook is Retiring Income Level and Net Worth Targeting

by Charlie Scholz

As a result of third-party data mishandling and GDPR regulations, Facebook has been discontinuing the use of select third party data as a targeting source for advertisers.

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June 15 2018

LinkedIn Expands It’s Sponsored Content Offerings with Carousel Ads

by Serina Fignole

Carousel ads made its debut to the advertising world in February 2015, Instagram the following month and Twitter in June 2016. As of June 2018, Carousel ads have finally become an offering on LinkedIn.

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May 31 2018

Leveraging Social Channels for Email Database Growth

by Serina Fignole

As marketing budgets continue to shift away from traditional marketing, the digital capture of customer and prospect information is crucial to connecting with them online. The use of digital channels can fast-track the growth of an organization’s email database.

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