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SnapChat has certainly made a name for itself over the past few years and has set industry trends by creating a platform with new features. Facebook and Instagram now boast prominent Story features on the top of their applications and both give the user the ability to send and share private messages – a feature that SnapChat is notorious for creating. SnapChat’s creativity and ability to connect with a younger audience has never been questioned, but how they will develop their advertising platform for companies who want to pour money into their network to reach targeted audiences has.
Live streaming can be seen all over current social media platforms. Just recently Instagram and Facebook began allowing users to create live videos that stream on their platforms. Users can watch their friends, family, mentors and people of interest online live and interact with them in real-time. This revolutionizes the way that account holders interact with followers and creates a back and forth dialogue in real time that has never been seen before. The questions we have now is simple. Can businesses benefit from streaming video in real time on social media? How and why would companies find streaming videos important?
The enormous popularity of social media has opened the door for more people to gain an audience of followers and fans around the world. With this shift, it is now possible for marketers to sift through these social channels and find people with large followings that could be a good fit to advertise their business or service. Thus, influencer marketing was born, allowing independent bloggers, models, musicians, business leaders and more earn extra income by using their following and exposing them to a new brand or new service they would like. There is big money in influencer marketing, paying some of social media’s most popular people upwards of $75,000 per Instagram post! While that may initially sound insane, the power of social influence and influencer reach is very strong and probably in most cases is not completely measured accurately. Let’s take a look at some potential benefits influencer marketing could have on your business and why it can be difficult to measure.