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March 12 2018

Twitter Promote Mode Overview

by Serina Fignole

Towards the end of 2017, Twitter unveiled that it will releasing a new ad offering, called Promote Mode, which is aimed to help digital marketers advertise on Twitter.

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January 17 2018

Our Perspective on Facebook’s Latest News Feed Update

by Matt Crowley

On 1/11/18, Facebook made an important announcement about large changes to how the News Feed will work in the future and how its success will be measured. They will now focus on helping users have more meaningful social interactions (through more content from their friends and personal connections) and will move away from helping users find relevant content (from anyone including organizations). To quote Mark Zuckerberg from his announcement on this subject “I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.”

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December 26 2017

How to Leverage the Power of Brand Advocates

by Serina Fignole

Now that you know “How to Identify Brand Advocates,” next up is leveraging the power of brand advocacy to grow your brand online. The key is engagement.

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