Social Media Blog

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Our social media blog is the place to be for social media news and expert insights. Learn how to engage your customers online with information about strategy and social media "how to" from MoreVisibility's social media experts. To keep up on the latest and greatest our social media blog has to offer, please subscribe to our feed.

June 24 2016

Facebook Has a New Text Overlay Tool for Advertisers

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Digital marketers who advertise on Facebook are familiar with these platforms being very particular on the amount of text that are in advertisements. To ensure a great user experience, Facebook instituted a rule that said only 20% of your ad can be text-based. Any ads that has a text overlay greater than 20% would be disapproved by the network for advertising. This created a challenge for marketers and design teams – constantly asking the question internally, “Is the text on this image greater than 20%,” or “How do I create the best call to action ensuring my text doesn’t exceed 20% of the image?”

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June 21 2016

Make Video Ads From Your Phone with YouTube Director

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A topic that’s front and center in today’s digital world is video. (We’ve even discussed it in a recent blog post.) Folks are turning to YouTube more and more these days. In fact, data shows that watch time on YouTube is up at least 50% year over year.* If you’re not actively partaking in the video space, you may be missing out on a big piece of the pie. Don’t have the resources to create videos to tout your business’ products and services? Well, thanks to YouTube Director, your life just got easier.

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June 16 2016

Twitter Updates will Allow for More in the Allotted 140 Characters

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In an effort to simplify tweets, Twitter recently announced changes which will include what actually counts toward the 140 character limit. Following is an overview of the updates.

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