Pinterest Rolls Out Additional Video Features for Brands

Monica Pissanos - July 25, 2019

Pinterest recently announced 4 updated features for brands to add and organize video content to their company Pinterest page. As interest around video content grows larger, having these tools on an interactive platform such as Pinterest will provide Digital Marketers a new way to leverage new and existing video assets, also resulting in a better user experience. These updates include:

#1 An Updated Video Uploader

The new video uploader allows brands to upload videos directly onto the platform, making it easier for brands to share video content.

#2 Dedicated Video Tab on Business Profiles

Once uploaded, the video tab allows brands to feature all of their video content in one central location. This tab will also allow users to locate all video content posted by a specific brand in one place.

#3 Video Analytics

As Pinterest notes, content (video and otherwise) within the platform constantly resurfaces based on user behavior and queries. Because of the dynamic nature of content within Pinterest, historically, it was difficult to accurately measure engagement. Pinterest has introduced new video analytics tools to measure lifetime views and allow brands to gain more valuable insights on the performance of video content.

#4 Pin Scheduler Tool

In addition to the above features, brands are also now able to schedule video content postings in advance.

Pinterest notes that these updates are now available to all English-speaking countries, Germany, and France, and will eventually become available to “creators all over the world.”

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