The Foursquare mobile application caters to a very specific group of individuals; highly engaged users who usually live in major cities, have a significant amount of friends, are socially active and have a desire to discover new places on a regular basis. With big players like Facebook and Yelp releasing their own versions of “check-in” features this year, Foursquare is trying to ensure continued growth by expanding their network.
Last week, the company announced the roll-out of Foursquare 2.0 which focuses more on pulling in information of what’s around the user than pushing out information of where they are.
The below screenshots highlight how “Tips” and “To-Dos” now have their own section in the interface.
(Image from Foursquare.com)
By making these features more prominent and more of a focus within the application, Foursquare has the potential to increase their audience. “Tips” have evolved from entrée recommendations at a nearby Italian restaurant to traffic alerts from local news channel. “To-Dos” serve as another useful organizational tool that allows a user to save reminders about a particular location. With Foursquare 2.0, the application is positioning itself as more than a social check-in service and can now reach those who are looking for a hub of useful local information.