There are a lot of articles circulating about the benefits of mobile advertising. In fact, many companies and brands are embracing mobile advertising and seeing impressive results. However, the mobile advertising market hasn’t been cornered by one particular vendor and some are wondering if Facebook is going to join the mobile scene.
Facebook is recognized as one of the top social media sites. Plus, numerous businesses appreciate the advance targeting features that are available in Facebook such as demographics, interests, connections, etc. Some would like to use these advanced settings to reach the mobile market. This means businesses would already be prepared to pay Facebook to reach their respective audience. Another plus is that people use their cell phones to check on their Facebook accounts already, so it’s not like Facebook would have to entice anyone to go on their site via a mobile device. They also, have loads of mobile user data at their fingertips. According to an article on CNET, “Facebook already has access to data of a large mobile user base”… Facebook says nearly half of its nearly 800 million users already log in via mobile devices, giving the network momentum in a market estimated to be worth $630 million.”
Facebook seems to be in a great position to join the mobile market, and despite rumors that they will be offering mobile advertising soon, Facebook has declined to speak about the matter. Many businesses will benefit if Facebook gives them the ability to run mobile ads. The ball is in their court to enable mobile ads and only time will tell how they’ll proceed.