Influencing a community on a social network can be especially effective when promoting with a contest. Engaged users will participate, promote, and provide content simply by entering to win whatever prize you are offering. Strategy behind running a successful contest in social media includes selecting a prize the will resonate with your audience and excite them to commit to the actions that promote your brand. Before choosing what type of contest to have, and which channel may garner the best results, do some basic research into what current contests appeal to your demographic that are affective. Review the contests highlighted below and the outlined framework that makes them successful promotions.
Facebook Contest #1: White Cloud – Beyond the Green Sweepstakes
Facebook Contest #2: Del Monte – Crown the Cook Contest
Pinterest Contest #1: AsukaBook USA Pin-spiration Contest
Pinterest Contest #2 Dreaming of a PINK Summer Pinterest Challenge
Each social media contest above is tailored to a target audience and is hosted where that audience is most likely to participate, promote, and engage with the brand. By providing the right prize incentive, they have leveraged the most from the value a contest can provide when influencing a community. If your company needs to grow a social media presence, we are here to help with strategy and implementation best practices. Shoot us your ideas in the comments below, or email us for answers to your questions.