Social Media Contest Ideas for Businesses

Bea Halstead - April 20, 2012

Influencing a community on a social network can be especially effective when promoting with a contest.  Engaged users will participate, promote, and provide content simply by entering to win whatever prize you are offering.  Strategy behind running a successful contest in social media includes selecting a prize the will resonate with your audience and excite them to commit to the actions that promote your brand.   Before choosing what type of contest to have, and which channel may garner the best results, do some basic research into what current contests appeal to your demographic that are affective.  Review the contests highlighted below and the outlined framework that makes them successful promotions.

Facebook Contest #1: White Cloud – Beyond the Green Sweepstakes

  • Best Practice: Promoted Visually on Timeline, Tab, and App includes sharing
  • Prize is a Car, and a product coupon
  • CTA: “Like” Page to be able to Enter, Enter Zip for Coupon, Enter Sweepstakes App that includes address fields.

Facebook Contest #2: Del Monte – Crown the Cook Contest

  • Best Practice: Promoted Visually on Timeline, Tab, and App includes sharing.
  • Prizes:  Trip to San Francisco,  Professional Cookware, Chance to Win Cook-Off
  • CTA:  Like the Page, Enter a Recipe, View Fan Recipes, Share contest or recipe to get a $1.00 off Coupon.

Pinterest Contest #1: AsukaBook USA Pin-spiration Contest

  • Best Practice: Drives traffic from Facebook, to Pinterest, to Email submission form.
  • Prize:  3 Photo Albums
  • CTA:  Like Facebook Page, Follow Pinterest profile, Pin 5 images from website, Pin 1 product image, submit entry via email.

Pinterest Contest #2 Dreaming of a PINK Summer Pinterest Challenge

  • Best Practice: Landing Page on website for Contest, includes Facebook sharing, contest details and email submission form.
  • Prizes: $500 Shopping Spree and Tote, featured pin board, and 8 $50 Pink Gift Cards for finalists.
  • CTA’s:  Create a Pinterest board with brand name/contest name in it, Pin 3 products, Pin summer images associated with PINK, submit email and board link, pin it examples.

Each social media contest above is tailored to a target audience and is hosted where that audience is most likely to participate, promote, and engage with the brand.  By providing the right prize incentive, they have leveraged the most from the value a contest can provide when influencing a community.   If your company needs to grow a social media presence, we are here to help with strategy and implementation best practices.  Shoot us your ideas in the comments below, or email us for answers to your questions.

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