Social media has become a staple in most marketers’ digital marketing plans. However, it is often forgotten that managing customer reviews and recommendations is just as important as posting content on social channels. This is because reviews and recommendations can convince people to make a purchase. A positive review can help build confidence in your brand and products. One way to get more positive reviews is through brand advocates.
SnapChat has certainly made a name for itself over the past few years and has set industry trends by creating a platform with new features. Facebook and Instagram now boast prominent Story features on the top of their applications and both give the user the ability to send and share private messages – a feature that SnapChat is notorious for creating. SnapChat’s creativity and ability to connect with a younger audience has never been questioned, but how they will develop their advertising platform for companies who want to pour money into their network to reach targeted audiences has.