Articles in the Social Media Marketing & Strategy Category

December 26 2017

How to Leverage the Power of Brand Advocates

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Now that you know “How to Identify Brand Advocates,” next up is leveraging the power of brand advocacy to grow your brand online. The key is engagement.

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December 19 2017

How to Identify Brand Advocates in Three Quick Steps

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Social media has become a staple in most marketers’ digital marketing plans. However, it is often forgotten that managing customer reviews and recommendations is just as important as posting content on social channels. This is because reviews and recommendations can convince people to make a purchase. A positive review can help build confidence in your brand and products. One way to get more positive reviews is through brand advocates.

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May 9 2017

SnapChat Can Now Link Foot Traffic for Advertisers

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SnapChat has certainly made a name for itself over the past few years and has set industry trends by creating a platform with new features. Facebook and Instagram now boast prominent Story features on the top of their applications and both give the user the ability to send and share private messages – a feature that SnapChat is notorious for creating. SnapChat’s creativity and ability to connect with a younger audience has never been questioned, but how they will develop their advertising platform for companies who want to pour money into their network to reach targeted audiences has.

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