Articles in the Social Media Marketing & Strategy Category

May 1 2015

We All Scream for Live Stream: How Apps Like Periscope and Meerkat Can Boost Your Brand

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Are Live Streaming Apps Right For Your Brand?In March, two new live streaming apps debuted to almost instantaneous success: Meerkat and Periscope.

Meerkat launched at SXSW in Austin, Texas, and quickly had celebrities like Ashton Kutcher, Madonna, and Shaquille O’Neal as notable users. Less than two weeks after, Twitter announced that it had acquired Periscope and released the app a short while later.

Although there’s already been considerable debate over which platform will eventually “win,” one thing is for certain: The rise of Periscope and Meerkat has made live streaming easier than ever before. And, as such, these apps provide an excellent way to introduce video into your digital marketing strategy.

Before considering whether or not Periscope or Meerkat is right for your brand, though, it’s important to understand the features of each.Read More

March 31 2015

User-Generated Content: The Good, the Bad and the Ugly

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You’ve probably heard the term “user-generated content” before, but what exactly does that mean?

User-generated content is loosely defined as any material used by a brand on its website or social media platforms that is produced by users of that brand. If you are active in social media, you’ve likely heard this term used or even considered using user-generated content as part of a social campaign at some point. User-generated contentRead More

March 18 2015

Employee Brand Advocates: Harnessing Employee Enthusiasm to Bolster Your Brand From the Inside Out

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When you think about brand advocacy, your repeat, faithful customers who are vocal about their loyalty, probably come to mind.

But have you considered that you may be sharing a coffee machine with some of your biggest, most loyal fans? You know, the ones who live and work with your brand forty-plus hours a week, and have your logo printed across their pay check.

That’s right – many of your employees probably share your enthusiasm for what your company does and what it stands for. It’s probably what attracted them to work for your organization in the first place.   Read More

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