Summer’s Coming..Time To Be Social

Ryan Faria - April 22, 2010

Finally, summer is right around the corner! Soon children will be out of school and at last people can enjoy the outdoors once again. What does that mean for your business? For many advertisers, summer months are a slower time of year for sales. Now is the perfect time to take advantage of sponsored advertising through social media sites like Facebook and LinkedIn. Sponsored advertising in social media platforms is a great way to reach new customers and keep your sales numbers up.

Advertising special summer deals, promotions or sales through social sites helps you to stay in front of your audience during a time when they may not be thinking of your brand. Since social media sites like Facebook target users by interest, you can market to your exact demographic. This feature is particularly attractive to advertisers with unique products or services.

However, this approach does not only apply to business to consumer (B2C) advertisers; business to business (B2B) can also reap the benefits of summer social media marketing initiatives. Since LinkedIn is specifically aimed at business professionals, advertisers can target by industry, as well as title and location. This option makes it easy to be conservative with an ad budget, while still appearing in front of the appropriate audience.

Whether you are a B2C or a B2B advertiser, social media advertising can unlock possibilities you never imagined, especially during a season where it can be difficult to obtain new business. If you are not already participating in social media advertising, why not start now? After all, summer is almost here!