Where to place your advertising dollars should be a constant conversation for any digital marketing team. Staying up-to-date on what is happening across advertising platforms is key, but not for just technical updates by the platform, but also user sentiment and behavior. Where there is a “winner” there could also be a platform that is on the decline. Deciding how that impacts your advertising strategy is not a one size fits all approach.
Since Elon Musk has purchased Twitter and changed the platform to “X,” many brands have moved advertising dollars away from the platform as a way to show their disapproval with Elon and how he operates his social media business. As marketers, we are called upon to put our personal bias aside so we have a clear strategy on what is best for our brands and companies.
Digital marketers appear to have chosen LinkedIn as a platform alternative to invest According to the Financial Times, LinkedIn Ad investment has soared steadily, as much as 30% in the past 10 months. A likely cause of this is budget being moved off of X, combined with LinkedIn having historically good ROI for advertising campaigns. The reason LinkedIn is seeing great investment increases is because they have always been the most expensive social media platform to advertise on. Digital Marketers are learning fast, what a budget may have gotten you on Meta or X, may not be the budget that you need to be successful on LinkedIn. But LinkedIn has not recently increased ad pricing, they have just known the power of their data for a long time.
If you are thinking of investing or investing more in LinkedIn, here is what you should consider:
For further information on setting up LinkedIn advertising, email us at firstname.lastname@example.org.