Three Common Excuses for Not Engaging in Social Media – What Are Yours?

Marni Weinberg - March 16, 2011

Believe it or not, there are many companies who have still not dipped their toes in the water with social media. Their reasons (a much nicer way of saying their excuses) for not wanting to engage are usually similar in nature to any other company who is also not involved. Here are three excuses I hear on a regular basis….

Excuse #1 – I don’t have the time. 

You must make the time! Sorry if that sounds a bit harsh, but you simply must. Time is a valuable commodity and everyone complains of not having enough of it. Make no mistake; Social Media requires both time and effort.  It will be time well spent, though. Social Media is an excellent medium for you to engage with your customers/ clients on a regular basis. Invest the time in your social media efforts; you won’t be sorry.

Excuse # 2 – I would not even know where to begin.

Social Media can certainly be overwhelming and intimidating, especially if you know little to nothing about it or where to start. Don’t let that stop you, though, from gaining a better understanding as to how it can become a HUGE asset to your organization. The biggest mistake clients make is diving into social media without a strategy in place. A strategy is mission critical to social media success and you must begin with a strategy in place.

Excuse # 3 – I have nothing to say.

Really? I mean….REALLY? This is probably the one that upsets me the most. Of course you have something to say. You can talk about anything and everything that is industry related. An upcoming sale or promotion you might be having. A webinar you are offering. A whitepaper your prospects can download. A news piece that relates to your business. An event you are sponsoring. A local event that pertains to your organization. I could literally go on and on.

Make 2011 the year of no more excuses. Embrace social media once and for all. Check out our Social Media Page for more details and examples of work we have done for current clients.

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