Tis the Season to Reward Your Fans and Followers

Marni Weinberg - December 16, 2009

The holiday season is well underway! With decorations galore and festive music playing almost everywhere, you can feel it in the air that Santa will soon be here! I can’t think of a better way for Online Retailers to get into the holiday spirit, other than by playing Santa with their loyal customers (aka fans, followers, connections).

Social Media Marketing affords you (both literally and figuratively) the opportunity to reach out to your existing fans on Facebook, followers on Twitter, connections on LinkedIn, etc. to offer special discounts, incentives, free gifts, free shipping, etc. You can make them feel extra special by rewarding your loyal social media network participants. This will also get them in the habit of visiting your pages more often, as they will not want to miss out on future specials.

It is advisable to use a specific promo code; one that is different than anything else you may be promoting. This is a great way to see how your social media strategy is performing and make optimization adjustments as necessary. The holiday season is a better time than ever to utilize your social media channels to say thank you and happy holidays to your existing fan base. In addition, you can suggest that they pass your special offers along to coworkers, friends, family members, etc. You will be building your current fan base and generating more eyes to your site.

If you are reading this blog and thinking to yourself I do not have social media channels in place so I cannot offer these incentives to my consumers… Well, shame on you! It’s not too late to jump on the bandwagon and I strongly encourage you to do so. Visit our website to learn why social media is anything but a fad; it is mission critical.

Tis the season to wish your fans, followers and connections a VERY HAPPY HOLIDAY and a GREAT BIG THANK YOU for being a part of your social media existence!