To Blog or Not To Blog?

German Parra - January 10, 2012

To Blog or Not To Blog?
That is the question.
 
A blog’s purpose is pretty simple, to provide useful content for readers and consistently feed the site fresh and relevant content. Ideally, the post should contain keywords and phrases that your prospects will be searching for, as this will help your post gain organic positions.

To achieve effective results from blogging, it’s important to make weekly updates to ensure the site stays high and relevant among the top search engines. – I know, I know! Sometimes it’s hard to come up with topics for a new blog – most good blogs don’t talk about the company or the blogger themselves. When trying to figure out what to blog about, think about your reader (prospect/consumer). What are they searching for and what’s hot at the moment? Sometimes a good topic is to talk about difficulties and challenges most of your readers face. Example: if your clients often find themselves thinking if they should or should not blog, you could blog about the benefits of blogging. – do you get the picture here?

By blogging, you can also establish the company as an expert in the field. Writing good content that is relevant to your readers will help convey that your company and site are a valued, trusted resource. As you can imagine, by doing this, you will be bringing back your readers and encouraging them to contact you or your company.

So…. to answer the question, “To Blog!”