There are over two hundred million registered users of Twitter. This number grows by hundreds of thousands each day as new users sign-up. There are over one hundred and fifty million Tweets per day. So many, in fact, that many people find it hard to monitor ongoing conversations without using special platforms. Twitter is used not only by individual people, but by businesses, organizations, governments, and individuals on behalf of animals or fictional characters. It seems everyone wants to share information in 140 character snippets.
The White House ( @WhiteHouse ) uses Twitter to share quotes, information, and interact with citizens. Jason Scott uses Twitter on-behalf-of his cat Sockington ( @Sockington ) and has amassed almost 1.5 Million followers (dubbed Army of Socks). The mastermind behind the internet meme “Nyan Nyan Cat” (a looped music video of a pixelated cat shaped piece of buttered toast flying with a rainbow) signed-up for a Twitter account to share the sage advice “Nyan Nyan.” On April 23, 2011, @NyanNyanCat had 114 Tweets and @replies containing little more than a variation of “Nyan” and some symbols. Which makes one wonder, a repetitive looping fictional cat can make over 100 Tweets in a day – is there a maximum Tweets per day allowance? How many Tweets can a business make before they reach Twitter’s maximum daily Tweet limit?
The answer is 1,000. A Twitter user can make 1,000 Tweets in a day (although special restrictions apply.
The takeaway from this blog post is simple: You have little to worry about with regard to the maximum number of allowed Tweets per day. Your business should focus on delivering the most relevant content in 140 characters on a frequency that works for your audience.