Twitter Promoted Accounts

Melanie Wahl - August 11, 2011

So far, MoreVisibility’s Social Media blog has covered Promoted Tweets and Promoted Trends.  Promoted Accounts is the third form of paid advertising currently available through Twitter.  First introduced in October of 2010, Promoted Accounts is a way of having Twitter suggest following your account to users who may find you interesting.  It almost goes without saying that within this calculation there is a note to check if those users are already following the account and only to display the message to those who are not. 

The calculation takes into consideration a Twitter user’s public list of who they follow and what categories those followed accounts could be grouped into.  It then tries to display Promoted Accounts that fall into related categories. 

An example of a Promoted Account in Twitter is @DietCokeUS who showed up during a recent log-in under the Who to follow section of the Twitter Sidebar:      

Many household name companies have tried Twitter’s Promoted Accounts to have their Twitter account suggested to Twitter users, the first of which was @Xbox.

As you can see, a small yellow-orange icon with an arrow pointing to the top right corner of the screen is present with the word “Promoted” next to it, clearly noting that this was a paid placement.

If you are interested in learning more about Promoted Accounts and other paid placement options on Twitter, please contact us.