Twitter is a deceptively simple social media channel – all you need are 140 characters or fewer, and you have yourself a tweet. But, just because it’s easy to tweet just about anything, doesn’t mean your brand should approach Twitter lightly. If Twitter is a good strategic fit for your social media marketing (and that’s the first thing you should validate), then it will take a lot more than some random aphorisms or sayings to make your company successful in the channel. Following are 10 tips – each 140 characters or less – for improving your corporate use of Twitter:Read More
Social media users thrive on the now, the new and even the next. Unfortunately, many brands are left trying to play catch-up. This invariably leads to brands attempting to capitalize on the momentum around a moment or hashtag by doing or saying something tired or even regrettable. But you doRead More
Social media marketing is often thought of as a B2C game. And in large part, it is – Facebook drives a quarter all referral traffic to e-commerce and lifestyle sites, with Pinterest right behind it. But social media marketing can and should and go beyond simple traffic referrals. One of the biggest reasons to participate in social media is, after all, to socialize.
As such, businesses and their employees have the ability to turn social platforms into a kind of global water cooler. LinkedIn is the obvious choice – and B2B marketers who treat LinkedIn as a social network that should be regularly updated have seen success. But Twitter is more widely used by thought leaders, executives, and the press. This makes it an obvious choice for B2B marketers to connect with, make an impression on, and yes, even sell to, their target audience.Read More