In an effort to simplify tweets, Twitter recently announced changes which will include what actually counts toward the 140 character limit. Following is an overview of the updates.
Twitter is a deceptively simple social media channel – all you need are 140 characters or fewer, and you have yourself a tweet. But, just because it’s easy to tweet just about anything, doesn’t mean your brand should approach Twitter lightly. If Twitter is a good strategic fit for your social media marketing (and that’s the first thing you should validate), then it will take a lot more than some random aphorisms or sayings to make your company successful in the channel. Following are 10 tips – each 140 characters or less – for improving your corporate use of Twitter:Read More
Social media users thrive on the now, the new and even the next. Unfortunately, many brands are left trying to play catch-up. This invariably leads to brands attempting to capitalize on the momentum around a moment or hashtag by doing or saying something tired or even regrettable. But you doRead More