Articles in the Twitter Category

August 10 2015

How to Increase Twitter Engagement in Real Time (And Why You Should)


Social media users thrive on the now, the new and even the next. Unfortunately, many brands are left trying to play catch-up. This invariably leads to brands attempting to capitalize on the momentum around a moment or hashtag by doing or saying something tired or even regrettable. But you doRead More

December 10 2014

Using Twitter for B2B Marketing


Social media marketing is often thought of as a B2C game. And in large part, it is – Facebook drives a quarter all referral traffic to e-commerce and lifestyle sites, with Pinterest right behind it. But social media marketing can and should and go beyond simple traffic referrals. One of the biggest reasons to participate in social media is, after all, to socialize.

As such, businesses and their employees have the ability to turn social platforms into a kind of global water cooler. LinkedIn is the obvious choice – and B2B marketers who treat LinkedIn as a social network that should be regularly updated have seen success. But Twitter is more widely used by thought leaders, executives, and the press. This makes it an obvious choice for B2B marketers to connect with, make an impression on, and yes, even sell to, their target audience.Read More

April 24 2014

Twitter Gets a Facelift, But Don’t Update Your Profile Just Yet


Earlier this month, Twitter announced that profiles were getting a facelift. They first rolled out the new design to a handful of accounts, including the profiles for movie star Zac Efron and boxer Floyd Mayweather. Now, the new profiles are available to everyone. Before you switch, it’s important to make sure that you have the brand assets in place to ensure your profile will appear correctly within the new layout.Read More

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