Join MoreVisibility (@MoreVisibility) for an upcoming Twitter Chat discussing the value of Social Media in our communities. Along with special guest, City of Boca Raton Police Dept (@bocapolice), we will discuss how this vital platform of communication is so valuable for Community Service, Public Safety and beyond! With many of the nation’s recent events illustrating the power and fast actions of Social Media (Boston Marathon Bombing, Oklahoma Tornado, etc.), we will share real-world examples of just how resourceful Twitter and other social platforms can be.
Sit-back and watch the fast-flying conversation or join in with your own questions, insights and comments.
WHEN: Thursday, June 13, 2013 from 2pm – 3pm EST
HOW: Follow along and join in using #MVchat
Introducing….. Vine. This new video sharing mobile app is now available in the ITunes store for free download to your IOS mobile device, and is quickly gaining in popularity. Social media giant Twitter acquired this New York based, 3 person start-up in October 2012, and launched it in early January 2013.
Vine is a stand alone mobile video application that allows you to share 6 second video snippets on your Twitter and Facebook social networks. Vine is not part of the Twitter interface, but after you download it from the ITunes store, Vine settings give you the option to connect your Twitter and Facebook accounts so any videos you take on Vine can be tweeted to your Twitter profile or posted to your Facebook page with the touch of a button. If you download the Vine app this week, it contains an important update to share your video on Twitter or Facebook AFTER you post it to Vine, whereas before this update, you could not share it to either social network after the video posts to your profile!
If you’ve always wanted to shoot a quick video without any editing, Vine is for you. It’s simple to use and very fun. To begin, press the video camera icon on the top right corner of your home screen.
You have a progress bar on the top of your video screen telling you how much time you have left, since you only have 6 seconds in total. Start shooting by tapping your finger anywhere on the screen and while recording, your progress bar turns green, showing you how much longer you have before your 6 seconds are up. Tap again anywhere on the screen to stop shooting and the progress bar stops. Tap again, start shooting.
It’s that easy. When the progress bar reaches the end, your 6 seconds are up, and Vine automatically pieces your video snippets together, and voila, you have a 6 second video created which is then ready to tweet! It’s really that simple. Any business, large or small, can use Vine to come up with creative ways to advertise their brand. You can also shoot and hold for 6 seconds without piecing anything together. Here is an example of how I used Vine:
— meredith corsillo (@mcorsillo) February 7, 2013
Vine’s short, 6 second time frame makes for some quick thinking and creative pre-planned shooting. It’s fun and easy. Download this app and give it a try.
Twitter recently announced that it is taking its advertising to a new level – it will allow advertisers to target Promoted Tweets and Promoted Accounts to a set of interests that advertisers can specifically choose. Twitter says that by targeting people’s topical interests, advertisers will be able to connect with a greater number of users and deliver tailored messages to people who are more likely to engage with advertisers’ Tweets.
There are two methods of using Interest Targeting on Twitter. There first method, a broader reach, allows advertisers to target more than 350 interest categories, from movies and television to style and fashion. Below is a sample of the Interest Targeting categories available on Twitter.
The second method allows advertisers to get more specific in targeting the Twitter universe, by allowing advertisers to create custom segments by including certain @usernames that are relevant to the product. Twitter says that custom segments let you reach users with similar interests to that @username’s followers, but do not let you specifically target the followers of that @username. This second method allows advertisers to find users who are not followers of your brand but have similar interests.
In addition, the social platform will be lowering the minimum bid to one penny for all of their Promoted auctions. It will be interesting to see how Interest Targeting compliments Promoted Tweets and Promoted Accounts.