Twitter recently announced that it is taking its advertising to a new level – it will allow advertisers to target Promoted Tweets and Promoted Accounts to a set of interests that advertisers can specifically choose. Twitter says that by targeting people’s topical interests, advertisers will be able to connect with a greater number of users and deliver tailored messages to people who are more likely to engage with advertisers’ Tweets.
There are two methods of using Interest Targeting on Twitter. There first method, a broader reach, allows advertisers to target more than 350 interest categories, from movies and television to style and fashion. Below is a sample of the Interest Targeting categories available on Twitter.
The second method allows advertisers to get more specific in targeting the Twitter universe, by allowing advertisers to create custom segments by including certain @usernames that are relevant to the product. Twitter says that custom segments let you reach users with similar interests to that @username’s followers, but do not let you specifically target the followers of that @username. This second method allows advertisers to find users who are not followers of your brand but have similar interests.
In addition, the social platform will be lowering the minimum bid to one penny for all of their Promoted auctions. It will be interesting to see how Interest Targeting compliments Promoted Tweets and Promoted Accounts.
This week, Twitter announced a new, sleeker version of their iconic blue bird logo. Why the sudden re-branding? According to Twitter’s official blog, the new bird is a representation of the social network itself. Twitter’s Creative Director, Doug Bowman, explains, “This bird is crafted purely from three sets of overlapping circles — similar to how your networks, interests and ideas connect and intersect with peers and friends. Whether soaring high above the earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility.”
The video below shows just how those circles come together for the new, geometrically superior, Twitter logo.
Putting aside the excitement and whimsy, Twitter’s logo update is also serious business. Along with the new look and feel comes a bevy of usage guidelines and restrictions. Moving forward, anyone wishing to align themselves, or their business, with the social network is to use the new logo and only the new logo. Bowman’s somewhat bizarre statement that “Twitter is the bird and the bird is Twitter” is further reflected in the usage guidelines. In addition to replacing the small “t” and any previous versions of the Twitter bird, Twitter outlines a few other potential “No –No’s” on their Trademark and Policy page. The most humorous of which is not adding a speech bubble to the logo. Usage limitations also include alteration of color, animation or direction in which the bird faces.
So what does this mean for your business? It is time to update your Twitter logo on all marketing materials. Fortunately, Twitter makes this very easy by providing downloadable images, html coding for social buttons and much more. Simply visit
https://twitter.com/about/logos, retrieve your favorite logo variation and make the switch.
This week a new re-desigen of Twitter has been slowly rolling out to the public. The user experience will be getting an upgrade with the launch of Twitter’s enhanced profile page within both the desktop and mobile version of the site. Four new tabs will give tweeters an enriched experience for following topics of conversation. A profile landing page design allows for a custom banner area and re-arranges the users profile stats in an easy to locate top header. The Let’s Fly blog from @twitter stated, “What we’re announcing today is just the beginning. We now have a framework in place that we will quickly build and iterate upon to help users connect with whatever is meaningful to them.” This means a better playground to attract more user engagement, making it a more viable channel for businesses to maintain a presence on as well. Below is a summary of the features and images from Twitter.
User Experience Overview:
Twitter Background Re-Design:
If you haven’t see the new profile or landing pages it’s only a matter of time before you will. As accounts are converted over, users will also have access to a new profile page background design. Twitter background designs previously were very limited to only a left margin area. A new banner area under the profile stats header has been added and can give a business page more options for promoting. If your business would like ideas on what to promote in that space and the best way to utilize and customize that new design area available, then please contact us for help.