Articles in the Twitter Category

February 8 2012

The Basics of Twitter Visibility

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Twitter has exploded onto the social media circuit in recent years. More and more companies are creating accounts and establishing a Twitter presence – to the point where it’s become a standard marketing practice. But, just like any other social media account you initiate, a Twitter account is not something you just create and forget about. To reap any benefit, it should be cultivated properly, starting with these basics:

  • Optimize your page and tweets – Just as you would use optimized copy for your website, do so for your Twitter account by posting keyword rich tweets and profile information. Use target keywords on your profile page and make sure to use keywords in your Tweets.
  • Optimize your Twitter Bio – This is an extension of the above rule. In search results, the bio section of your Twitter profile acts as the description metadata. You will want to make sure it is optimized to increase click-through rates.
  • Link – You will responsible for most of your initial Twitter traffic when you first create your profile. Help your Twitter presence become popular by posting links to it on your main website and other social media channels. You should also include a link to your Twitter account in any new content you create. This will help your new account catch on with users.
  • Link Back – This is an important part of having a Twitter account: it’s an avenue to build links to your other content. Make sure the URL to your main site is posted in your profile and tweet about any new articles or content you produce.

Most importantly, don’t lose site of Twitter’s real purpose: to act as a medium of interaction with your customers. Build up your Twitter account keeping the user experience in mind. When you create content for search engines and not for people, it will inevitably lose out.

November 17 2011

MoreVisibility Twitterchat November 17

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Top 5 Things You Should Know About Google+ for Businesses
Thursday November 17, 2011

MoreVisibility’s Twitterchat (#MVCHAT) took place today, November 17 sharing recommendations about what you should be thinking about or doing for your Google+ Page for your business. The topics discussed included:

  • Using Circles to manage your followers
  • Determining and managing content for your page
  • Choosing the right Admin since the function currently cant be shared or transferred

MVCHAT is a weekly 30 minute discussion starting at 3:30 pm (EST) covering a variety of online marketing topics. Clients, advertisers, and online marketing enthusiasts are invited to participate in this rapid-fire conversation by following and including #MVCHAT in tweets. Read more about #MVCHAT in the news here.

October 28 2011

MoreVisibility Twitterchat October 27

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Google’s New Change to Keyword Search will Impact Data for Analytics
Thursday October 27, 2011

MoreVisibility’s Twitterchat (#MVCHAT) took place yesterday, October 27 discussing the important new announcement from Google, regarding a change in the way keyword search data will now be gathered.    The topics discussed included:

  • The root of the change:  keyword search data will now take place over a secured server
  • New analytics keyword return :”not provided”
  • Privacy of the users will be protected, but at what cost for online marketers?

MVCHAT is a weekly 30 minute discussion starting at 3:30 pm (EST) covering a variety of online marketing topics. Clients, advertisers, and online marketing enthusiasts are invited to participate in this rapid-fire conversation by following and including #MVCHAT in tweets. Read more about #MVCHAT in the news here.

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