We all know by now that Facebook has become the dawn of the new age and creating a Facebook presence for your business should be a staple in your online marketing efforts. The question is no longer why Facebook is a valid channel to venture into, it’s how do I grow my Facebook Fan Page following?
The truth is this isn’t something that can be easily achieved overnight. It takes time, strategy, dedication and an ongoing commitment to build up a Facebook Fan base.
Below are a couple tips that will help your business grow their Facebook Fan following:
#1: Ongoing Commitment and Consistent Engagement
Creating a great first impression is vital. When prospective fans review and select Facebook pages to “Like’, quality content and active engagements may heavily impact their decision to “Like’ your page. Other factors that may impact their thinking when deciding whether or not to “Like’ a page include brand image or recognition. If their fellow Facebook connections have “Liked” your page, there is regular posting of new information or content and steady engagement from the administrator, your page has every reason to be “Liked”.
#2: Offer Incentives, Promotions or Rewards to Your Fans
Encourage fans to “Like’ your page in order to receive ongoing promotions or incentives. Offer your fans an exclusive offer that people who don’t “Like” your page won’t be privy to.
(Below is a screen shot of how you can offer incentives only to those who “Like” you page)
Rewarding your fans with special deals and incentives for their continued support will encourage them to spread the word to their friends by sharing the content and persuading them to “Like” your page as well.