3 Reasons Why Video Needs to be Part of Your Digital Footprint

Garrett Astler - April 13, 2015

If you’re serious about your digital marketing strategy, there are many reasons to include a video component. Whether creating original content or placing in-stream video ads, it’s time to drop in on the web video wave. Otherwise, you’re leaving value on the table.

To give you an idea of what you could be missing out on, here are 3 brief reasons why a web video strategy is crucial:

Web video is ubiquitous.
According to comScore (2014 Media Matrix Q2 2014), over 20% of the average person’s time spent online is with video content. Five times as many consumers will watch a video on the web today as will visit all the Walmart stores in the U.S. Did you know that YouTube is the second most used search engine and mobile app?

Consumers are using web video for pre-purchase product research.
42% of online shoppers use video for pre-purchase research. 64% of consumers have used YouTube for viewing product videos. No matter how niche, there is always web video content to be leveraged to target an audience.

 
Web video can effectively target elusive audiences.
For example, one of the trickier demographic segments to capture are 18-34 year old males. On any average day, 45% of those males watch a web video. That’s more than the number that watch the Super Bowl.

Any good marketer knows that you have to go where the audience is going. In regard to video, that movement is away from traditional TV and towards the wherever, whenever, and however digital space. Be sure to make room for web video in your digital media marketing plans.