Content is king, everybody knows that. Therefore, marketers produce a large amount of content. And who could blame them? Search engines place a high importance on content, and perhaps more importantly, people love to consume it. So how then, can you make sure your content is noticed when everyone else is producing as much, if not more, content at the same time?
Not only must you be in the right channel for your target audience, the content you’re using to tell your story must stand out. A great way to ensure this is through the use of images.
Just look at the difference in interaction between these two LinkedIn posts – one with an image and one without.
Both posts had approximately the same number of views, but the first one received likes and clicks, while the second was simply passed over.
Images are naturally more eye-catching than plain text. As a result, social media channels have adapted over time to make images appear in ways that audiences will like. Facebook and Twitter, though not purely image-based platforms, have made concerted efforts to have more images display in their news feeds. Image-based giants Instagram, Pinterest, and Tumblr comprise part of what is referred to as the “visual web,” and are growing at a rapid pace.
But don’t take our word for it. The research bears this out:
We recommend selecting images that characterize your brand, and enhance your messaging by telling a story. The possibilities are endless. Here are some examples: