What Microsoft’s LinkedIn Acquisition Means for Marketers

Shanine Dorta - June 15, 2016

Microsoft announced this week that they will be acquiring LinkedIn, the world’s largest professional networking channel, for $26.2 billion. What does this mean for online marketers?

Unlike other social media channels where users directly communicate one-on-one with each another, LinkedIn has typically been a place where resources are shared, thought-leadership built, and a database/lists created. This new acquisition gives Microsoft an opportunity evolve LinkedIn and transform the channel into a more powerful social hub.

Having recently launched a revamped mobile app, LinkedIn continues to build on its strong foundation. Additionally, the acquisition of Lynda.com by LinkedIn, and update to its newsfeed to deliver more relevant insights to users, has resulted in increased engagement and membership. Now, with Microsoft entering the picture, one can only expect growth and innovation for their professional, connected audience.

For now, LinkedIn’s distinct brand will remain as it is today. The transaction is expected to close by the end of 2016. Check back to our blog for updates.