A topic that’s front and center in today’s digital world is video. (We’ve even discussed it in a recent blog post.) Folks are turning to YouTube more and more these days. In fact, data shows that watch time on YouTube is up at least 50% year over year.* If you’re not actively partaking in the video space, you may be missing out on a big piece of the pie. Don’t have the resources to create videos to tout your business’ products and services? Well, thanks to YouTube Director, your life just got easier.
If you’re serious about your digital marketing strategy, there are many reasons to include a video component. Whether creating original content or placing in-stream video ads, it’s time to drop in on the web video wave. Otherwise, you’re leaving value on the table.Read More
YouTube annotations allow a video creator to layer text, links and hotspots over their video. These help to supplement information in the video by adding information, make the video interactive and enable engagement with the viewer.
Here’s how to create and edit annotations: