YouTube has undergone massive changes in the past few months. One major change is the move toward concentrating on advertisers and partners. YouTube has discovered how to better monetize their site by adding features to help brands, big and small, with their marketing initiatives. In an effort to reach that segment of its users, YouTube launched the YouTube Biz Blog.
YouTube Biz Blog is targeted specifically for partners and advertisers and provides tips, tricks and the latest feature updates. The forum was designed to introduce business opportunities to advertisers and partners. By showing businesses how to leverage YouTube, the video giant hopes to help businesses engage their audiences more.
There have already been a few blog posts on topics such as the integration with YouTube Brand Channels and Google Analytics, YouTube Partner Program, and Mosaics. Partners also have the option to subscribe to the RSS feed so they are always kept up to date.
With businesses still trying to discover ways to use social media to build brand awareness and boost their bottom lines, the YouTube Biz Blog is another tool in getting helpful ideas designed solely for advertisers and YouTube partners.