Adding annotations to your YouTube videos is a great way to highlight certain sections of your video and to display calls-to-action so people can watch your other videos, view your branded YouTube channel or video playlist and/or subscribe to your channel.
It’s important to remember to not overuse annotations and to ensure they fit seamlessly with the video. YouTube suggests the following advanced tips when using annotations:
YouTube activated a new channel design that drastically changes how the videos and information is being displayed. Utilizing a more marketable format for promoted videos and advertising, the design primarily changes the layout of the channel page by displaying information about the channel more prominently. YouTube channels will all eventually be updated to the new design by March, 2012. Listed are the advantages for using the new YouTube channel design.
Header – a sleek header design has a larger avatar/logo image and channel name, a subscribe button that turns green with a plus sign when rolled over, and the channel stats (subscribers and video views). The emphasis on the stats is great for a quick glance to gauge the channel’s popularity.
Tabs – re-organized the navigation into Featured, Feed, and Videos. Edit channel includes template options to organize how the videos, playlists, and channels will display on the Featured tab. There is an option for selecting a featured video to play in the viewing area and the ability to remove advertising. Your Feed tab will be updated by your activity on YouTube and you can choose to filter what is shared in the settings. The Videos tab will display a thumbnail grid view with various sorting options for the videos on the channel.
Search –a search bar has been added for finding videos specific to that channel. For channels that have a lot videos and users wanting to drill down into old content, this has been a long awaited, much appreciated add-on to the page design.
Profile Panel – was located below the main video description but now has prime real-estate being positioned higher on the page and in left column replacing the previous video navigation. This area first displays the channel description, URLs, social media icons (hyperlinked), and other details can also be seen, however you can select what you’d like to show via the edit button. Featured channels can also be added to highlight partner channels or related channels to your field of expertise.
In a recent blog post on leveraging SEO benefits of video, I mentioned how YouTube is an excellent way to drive visitors to your website. Equally important is allowing individuals to access your YouTube company page through adding a YouTube link/button on your website. From an SEO perspective, frequently adding fresh content to your channel and properly tagging your videos will allow you to utilize YouTube as an SEO channel.
Properly “Tagging”? Just remember this: “TDK”…Title, Description, Keywords.
Title-Make sure that it’s enticing and keyword rich. Go back to your video and determine the main subject or topic matter in the recording. The word or short phrase that you decide on should be included in the title. This is because the search engines weight anything in the title very highly. Another tip: remember to keep your title to 70 characters or less.
Description-Creating a persuasive description and putting it in sentence form are two key items to keep in mind. While it is best to keep the description around 155 characters, it is more important to make sure that it is compelling, so that individuals will click through to your page.
Keywords-Select two or three keywords to be featured as tags. Your keyword or keyword phrase should mirror the main topic of your video and should be included in your title.
SEO benefits are the greatest payback from coordinated efforts to frequently produce video content and properly tag them. While it does require resources, mainly time, using YouTube is an inexpensive way to gain brand visibility and rank in search engines for your important keywords.