There is no doubt that the holiday shopping season will look different this year. COVID-19 has caused a major shift in how consumers purchase their everyday necessities, let alone retail items. Between safety concerns and store closures, there has been a shift to online buying. According to eMarketer, analysts predict approximately 150 million new shoppers worldwide will be buying online in 2020. What does this mean for the 2020 holiday season? How should you shift your marketing strategy to capture the increased search volume and make this your best holiday season yet? Let’s find out.