I continue to keep my eye on the recovery of my 401K and Roth IRA. I realize it can only happen if we chip away at our nation’s unemployment rate. I had a chance to listen to our President’s speech and learn how he envisioned the recovery in jobs in the near term as well as long term guidance. He made it clear that primary and secondary education and affordable college education are the keys to our nation’s future job growth. So for all the teenagers keep studying math and science, and for mom and dad you will see tax breaks for paying for juniors’ college. Your children’s college professors will also be happy to know that grant money is once again flowing. You can bet it will be targeted to alternative green energy research in order to catch and surpass China, India and other nations that have heavily subsidized green energy.
The other Jobs in the news announced the iPad, and demonstrated how Apples’ latest creation can enhance how we experience the web and other multimedia. Mobile advertising has been in a wait and see pattern since deployment of 3G, WiMax and WiFi networks, the prerequisites for mobile advertising. Now Apple and Google are in a battle for mobile advertising dominance. I’m pretty sure Nexus One from Google and the iPhone/iPad from Apple are the initial troop deployments in this battle. Quattro from Apple and AdMob from Google, both newly acquired due to their leadership in the mobile advertising platform are ready for deployment.
Web sites must be ready and have their ducks in a row if they want to participate in the growth in this market segment. Do you have a mobile version of your website, if not you should make this a high priority for 2010. Going mobile alone may be out of your comfort zone; we are here to assistance in this complex process. Once you have your mobile site, you have eliminated a prerequisite and are in a position to quickly participate in the second generation of mobile ads. We are watching the evolution of mobile advertising and anticipate Google has plans for their $750 million acquisition of AdMob, and hear that they too will have an announcement this week concerning a launch of a new type of mobile ad. It will be an eventful year and one we hope brings prosperity and returns on your on-line advertising initiatives. Call us and let us explain how we can assist you.
I was reading an article the other day about the expected increase in local search advertising over the next four to five years. According to a report by the Kelsey Group, local search advertising revenue will increase to $1.3 billion by 2013, up from a conservative $20 million this year. The increase sounds staggering, considering the figures go against conventional theories that this down economy will be around longer than expected.
But as I thought about it more, I believe the increase in local search advertising will be significant regardless of the economy and the main reason why: the Smartphone! With more and more people using Smartphone technologies like the iPhone, the Blackberry, and Palm, I expect to see a big increase in local search marketing over the next few years. I cannot put a dollar figure on it (The Kelsey Group already has), but just look around and the signs are all over the place. The technology with the web based, super fast 3G network phones makes it much more palpable to use your phone to search the web. The screens are larger than ever, they are in full color and have full keyboards! We are moving toward a time where it is actually less convenient to walk up stairs and turn on your pc, than to simply jump online from your Smartphone. When you are truly “on the go”, these phones can completely replace your home computer for online functionality. Instead of calling for information (say goodbye to 411), you can just as easily go online from your phone to find whatever you need — you are doing a local search!
If you are a business owner, you ought to get onboard with local search marketing as soon as possible. Make sure you have your local listings in Google Maps and Yahoo’s local business listing formats. You might find your business is already there, and if so, make sure all the information is up to date and accurate. If you are not listed, be sure to add your business listing and provide as much information as they allow you to put in your profile. If they allow a photo, use a nice picture of your building, or use your company logo. While you’re at it, check some of the other local business finders (think Yellow Pages online and similar sites) and make sure your company information is accurate and up to date on those sites as well. Remember, more and more people are using these Smartphones every day and they will be one of the biggest drivers in local search activity over the next few years.