Articles in The 'A/B Testing' Tag


July 28 2017

Investing Time to Improve your Site

by Jason Brewster

The world of ecommerce is fast paced, there are small overworked teams with limited resources racing to complete varying goals across different departments. Much of the stress created from this is a result of a team biting off more than they can handle. Few things can create as much chaos in the workplace as the stress of a site launch.

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April 14 2017

What is Google Optimize?

by Jason Brewster

Google Optimize is a simple, easy to use testing and personalization platform. Google has worked diligently to bring powerful AB and MVT testing tools to the market for both small businesses and large enterprises.

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March 17 2016

A/B Testing Tips for Gauging User Experience

by Jason Brewster

A/B testing tools are a powerful method of making informed decisions and making improvements to a specific set of key performance indicators (KPIs).

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