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Articles in The 'A/B Testing' Tag


July 14 2015

Which Type of Optimization Test Should I Run?

by Jason Brewster

Ecommerce managers and agencies are always looking for the quick win during testing. But, if a test is poorly constructed, it can become a costly lesson of what “not” to do. By knowing which tests to use, you can avoid problems like low confidence in your findings. You can also ensure that you are testing your experience thoroughly by examining which elements work together, and which are catastrophic to the user experience.Read More

July 9 2015

Passive Content Generation: How to Get Customers to Leave Reviews

by Lauren Owens

Passive content, or user-generated content, has been all the rage in recent years, and there’s no better form of user-generated content than reviews. Product reviews are enormously helpful – and not just for your users. Pages with customer reviews can help improve the uniqueness of your content while also helping your product pages maintain their freshness – both important aspects for SEO. So, how do you encourage users to write reviews for your site?Read More

November 26 2014

A/B Testing vs Multivariate Testing: When to Use Which Testing Method

by Lisa Hutt

The terms “A/B testing” and “multivariate testing” are often used interchangeably, but they are in fact different forms of testing and should be used for different purposes.Read More

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