While Google Analytics offers immense value and enables brands to observe onsite behavior and channel attribution, there are additional, non-standard reports available that can be activated with relative ease. These reports show data for both demographics & interests, and benchmarking behavior.
These features have been available for some time now, but surprisingly few web properties enable them. The first non-standard reports that we will explore are the Demographics reports.Read More
A frequent question that our Analytics and Data Solutions team receives is “Should I keep the current Google Analytics account on my new site or start fresh with a new account?”
While we recommend working with an experienced data analyst to evaluate the pros and cons for your business, we generally recommend that you keep the same account. Changes in functionality, hierarchy and page URLs may require modifications to the User Interface regardless of whether you keep the same account or proceed with a new one, however keeping the same account has the following important advantages: