Articles in The 'ad blockers' Tag

January 13 2016

Blockapocalypse – How Ad Blockers Are Beginning to Change the Web

by Garrett Astler

According to a recent study published by Digiday, the number of Internet users employing ad blockers rose by 41 percent over the last 12 months. In Q2 2015 alone, 16 million Americans blocked ads online. The amount of people beginning to use ad blockers has begun to unsettle the industry. How will this affect publishers, advertisers, and the user experience?Read More

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