Articles in The 'ad-center-analytics' Tag

March 26 2007

“Voila!” MSN’s “Gatineau” is coming soon

by MoreVisibility

“Fortunae meae, multorum faber”. The motto refers to the timber industry and the great name of the citizens of Gatineau, Quebec, Canada.

It is also the code-name of MSN’s new Web Analytics project. “Gatineau” is scheduled to be released to United States MSN AdCenter customers sometime in mid 2007.

“…The target audience for this project is broadly similar to the target audience for Google Analytics – though it’s emphatically not our intention simply to replicate the functionality within that product.”, said Ian Thomas, the director of Microsoft’s Gatineau project, on his blog “Lies, Damned Lies…”

According to Thomas, “Gatineau” is based on technology acquired from DeepMatrix Corporation, which MSN acquired in 2006. “The next step for the project is an invitation-only beta program which we expect to start within the next few months.”

When we know more information, we will be sure to post it here and to let you know!

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