One of AdWords most under-utilized ad extensions is finally getting the boot. As of January 2018, review extensions will no longer show with ads. In the month of February 2018, review extensions will be deleted entirely from the AdWords interface (which also includes performance data) as noted in its relevant support page below.
For quite some time Google has featured yellow rating stars in their results pages, and in some Organic results as well. These rating stars tend to stand out in a monochromatic SERP.
Ad extensions provide a wonderful way to gain valuable real estate on the SERP’s. In addition, they can help improve click through rates (CTR) (by 10% on average), which has a direct impact on your quality scores, which can therefore help lower cost per click (CPC).
This week, Bing Ads announced two new call extensions to boost CTR and help gain trust among your potential customers. Callout Extensions and Review Extensions.