Last week we announced that Bing Ads was making updates to its Ad Preview Tool. Part of our announcement was that the preview tool would be accessible without requiring user access to the ad platform. Now Bing has announced that the tool is available at http://bingads.com/adpreview without having to log into your account.
The Bing Ads preview tool allows advertisers to check how their search ad is displaying on the search engine results page without affecting their keywords’ click-through rate.
In addition, advertisers can check how their ad is displaying in ten different languages and 21 countries. The Bing Ads preview tool is still accessible to advertisers via the Tools section within the Bing Ads interface.
One thing to note, however, is that advertisers can not check how their Bing ads are displaying specifically on mobile and tablet devices, which is available on the Google AdWords preview tool.
The next update to follow will be the ability of Bing advertisers to receive diagnostic feedback if campaigns or keywords are not meeting the specified requirements for their ads to be shown via the preview tool.
We always recommend that businesses use search engine Ad Preview Tools to preview their ads in order to visualize what their ads look like on the search engine results page (SERP) without impacting PPC campaign metrics.
The recently re-branded advertising platform, Bing Ads, has released an updated version of its ad preview tool. Advertisers will be able to enter targeted terms, specify a language, publisher domain and user location to preview ads. For the user location option, advertisers can enter a specific country, state and city into the tool to preview ads. In addition, latitude and longitude coordinates can be entered into the location fields to preview ads.
The Bing Ads preview tool is accessible through the advertising platform under the “Tools” section. The network says that in the near future, the ad preview tool will be accessible without logging into Bing Ads, so that advertisers will be able to preview their ads on their own, without requiring user access to the network. Similarly, the Google AdWords ad preview tool is accessible without having a user login to an AdWords account.
Bing Ads says that advertisers will receive diagnostic feedback if campaigns are not engaging in the specified requirements, if advertisers are not exclusively bidding for the search term or there are diagnostic campaign components that are hindering an ad from being shown.
Below is a screenshot of the new Bing Ads preview tool.
Don’t search for your pay-per-click (PPC) ads on Google and Bing — you may be hurting your keyword click-through-rate (CTR), or even worse, your entire campaign’s performance. While it is understandable to want to see what your PPC ads look like on the search engine results page (SERP), what your ad position is, and even what your competition is doing, many do not know that doing so may weaken their campaign performance.
Every time your ad is shown, both your keyword and ad receive an impression, and although you may not be clicking on your ad — to save yourself that cost-per-click (CPC) — you are hurting your CTR because the ad is shown, but not clicked on. The search engines will think that your ad is not relevant to the search query if its CTR is lower than other ads, and your ad may not be shown as often as it should. In addition, a low CTR can lead to a low quality score, which in turn will lead to a higher average CPC.
What is the solution? Both Google and Bing provide Ad Preview Tools for advertisers to utilize in order to see their PPC ads. The Google Ad Preview Tool works even without having an AdWords account; however, the Microsoft adCenter Preview Tool requires the advertiser to access the tool through the Tools tab within their interface. On the Tools page, select Ad Preview Tool. Next, type a keyword in the keyword box and click the Preview Ads button to see your result on a Bing search results page.
Using an Ad Preview Tool will not affect your PPC campaign performance and will enable you to get a better picture of how your ads will appear on a SERP. The Google Ad Preview Tool allows you to select your location and language as well as device and Google domain. Happy ad searching!