In June 2020 Apple announced plans at their Worldwide Developers Conference (WWDC) to have new privacy measures in place with the release of IOS14 on mobile devices. There has been a lot of confusion around what these new measures are and how they are going to affect tracking platforms such as Google Analytics as well as Digital Marketing initiatives/ advertising.
Recently, you may have received an email about connecting your new GA4 Property to your Universal Analytics Property.
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