As marketing budgets continue to shift away from traditional marketing, the digital capture of customer and prospect information is crucial to connecting with them online. The use of digital channels can fast-track the growth of an organization’s email database.
Since 2014, many business have seen a decline in fans viewing and interacting with their organic posts, and overall organic reach on Facebook. Subsequently, Facebook’s audience targeting options have significantly changed the access brands have to their desired customers.
The enormous popularity of social media has opened the door for more people to gain an audience of followers and fans around the world. With this shift, it is now possible for marketers to sift through these social channels and find people with large followings that could be a good fit to advertise their business or service. Thus, influencer marketing was born, allowing independent bloggers, models, musicians, business leaders and more earn extra income by using their following and exposing them to a new brand or new service they would like. There is big money in influencer marketing, paying some of social media’s most popular people upwards of $75,000 per Instagram post! While that may initially sound insane, the power of social influence and influencer reach is very strong and probably in most cases is not completely measured accurately. Let’s take a look at some potential benefits influencer marketing could have on your business and why it can be difficult to measure.