Articles in The 'Advanced Social Media Marketing' Tag


October 7 2014

Social Meta Tags: The New Optimization

by Robert Kohser

Sure, you’ve optimized your website for search, but have you optimized it for social? When you include social meta tags in the code of your website, you tell the social networks precisely which content to pull from your website when generating a link preview. The result is content that is more attractive and useful for users. Applied correctly, social meta tags can help your content stand out on social networks like Facebook, Twitter, and Pinterest – potentially luring users out of the stream and onto your website.

You’ve likely seen meta tags in action. In this post, we’ll discuss the types of meta tags available on each of the social networks, and how you can add them.

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May 19 2014

Want Your Posts to Stand Out? You Need Images.

by Chris Naff

Content is king, everybody knows that. Therefore, marketers produce a large amount of content. And who could blame them? Search engines place a high importance on content, and perhaps more importantly, people love to consume it. So how then, can you make sure your content is noticed when everyone else is producing as much, if not more, content at the same time?

Not only must you be in the right channel for your target audience, the content you’re using to tell your story must stand out. A great way to ensure this is through the use of images.Read More

April 17 2014

Using Social Media as a Competitive Analysis Tool

by Katherine Bennett

Today, lots of companies are involved in social media, wooing likes, pluses and follows all in the name of building an audience and growing their market share. But the closer brands get to their customers, the more vulnerable they become to public criticism and negative feedback.

Sometimes, companies can be so focused on growing their audience that they fail to prepare for, and properly deal with, negative feedback. This is where their competitors can swoop in and gain a competitive advantage. And this is why you should be monitoring your competitor’s social pages for opportunities.Read More

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